Every day we check new listings for sale across West London (W1–W14 and SW1–SW20) against what similar homes actually sold for, and email you only the ones priced well below their local benchmark.
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New and newly reduced homes for sale in W and SW postcodes, from a licensed property-data provider.
Each asking price is compared with HM Land Registry sold prices for the same postcode district and property type, adjusted for size.
Where floor area is known, we compare £/sqft with similar homes nearby.
Price cuts and long time on the market are flagged, so you know where there's room to negotiate.
Every alert explains why it made the list, with the comparables used, so you can check the numbers yourself.
Where does the data come from? Sold prices come from HM Land Registry Price Paid Data (Open Government Licence). Listings come from a licensed data provider.
Which areas are covered? W1–W14 and SW1–SW20, which includes Marylebone, Paddington, Acton, Chiswick, Ealing, Hammersmith, Kensington, Notting Hill, Shepherd's Bush, Westminster, Chelsea, Fulham, Battersea, Clapham, Brixton, Putney, Wandsworth, Tooting, Streatham, Wimbledon and more. Other parts of London may follow.
Is this financial advice? No. Benchmarks are statistical and don't account for condition, lease length, service charges or the local micro-market. Always do your own due diligence.
Can I see a sample? A sample issue is coming soon.